For producers, the capability to sell much more goods depends, partly, on their company distribution channels. Are you a manufacturer? If yes, you may choose between the following channel options.
- Sell products directly to customers (direct distribution); and,
- Use an already established channel (indirect distribution) in order to get to more potential buyers.
Both methods have advantages and disadvantages. Here, we will discuss five of the benefits of selling goods through this network. For an uninitiated, a distribution channel is a network utilized to transport an item from the producer to the consumer.
Adding a new place to your product distribution map will involve much time, human resources and money. However, utilizing an existing channel will extend your business’s geographical reach relatively more quickly and easily than when you do all the things by yourself.
Retailers keep stock of your goods and people visit stores to buy these, so you will not have to incur more stocking expenses and delivery costs.
Both retailers and distributors should handle their stocks in an efficient manner, and they tend to be good at this. They can meet orders every day and know at what time to request big shipments from producers. In the event of a fulfillment mistake, the retail chain or distributor would take care of solving any problems.
Readily Available Feedback
Retailers know which goods sell well, especially in the areas they cover. The feedback of those retail chains can prove to be valuable in creating an item that more people want and need.
Do you plan on introducing your goods to an international audience? If yes, take comfort in knowing that there are international agents specializing in distributing goods in various places in the world. Especially, if you are a small manufacturer, you can utilize their skills to give a new customer base access to your products. Without the help of those agents, you would not get to that customer base, but with it, you can. Those agents can help you make your product better and more attractive to an international audience.
Makes Marketing More Efficient
To maximize your marketing ROI, you can run promotional campaigns together with other producers to drive much more footfall in the stores which sell your goods. Thus, you do not need to bear the entire advertising expenses.